Improving off-line revenue with e-commerce

This session will help us find out the why Waste Management (WM) Information Technology organization has adopted Ubercart and as a tool for redemption. Waste Management, a fortune 200 company, is the U.S., Canada and Puerto Rico leading provider of comprehensive waste and environmental services, collecting approximately 66 million tons of solid waste annually from nearly 20 million residential, municipal, commercial and industrial customers. This session will cover how Ubercart helped WM to leverage the power of Drupal/Ubercart in response to challenging business opportunities.

This case study will focus on how Ubercart enabled the realization of one of the main initiatives at Waste Management: on Rewarding (thinkgreenrewards.wm.com) its users.

thinkgreenrewards.wm.com is an online “point bank” that enables users to manage and redeem rewards earned from their recycling and sustainable efforts. This application is one of the many incentives supporting the Waste Management’s publicly stated commitment to triple the amount of recyclable materials collected throughout North America by 2020. We will look into how Drupal made this possible.

Time to market for this initiative was extremely aggressive and this session will highlight the role Ubercart played in empowering the IT team with the right tool to succeed